"The taste is smooth and fruity with a crisp and refreshing character of zesty grapefruit...is made with only natural ingredients. No sugar is added." Tasting Notes
 
Absolut Description
 
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!