"Pimm's No. 1 Cup is based on gin and can be served both on ice or in cocktails. It has a dark tea colour with a reddish tint, and tastes subtly of spice and citrus fruit. It is often taken with 'English-style' (clear and carbonated) lemonade, as well as various chopped fresh ingredients, particularly apples, cucumber, oranges, lemons, strawberry, and borage, though nowadays most substitute mint. Ginger ale is a common substitute for lemonade. Pimm's can also be mixed with champagne (or a sparkling white wine), called a 'Pimm's Royal Cup.'" —producer